I am an Assistant Professor of Marketing at the Bensadoun School of Retail Management (BSRM) and the Desautels Faculty of Management at McGill University.

In my current program of research, I examine substantive issues that are tied to important societal and environmental issues, such as reduction of food waste in retail settings and issues related to equity, diversity and inclusion. I employ a multi method approach comprising online, lab and field experiments. 

My research has been published in the Journal of Marketing, and has been presented at various conferences such as the Association for Consumer Research (ACR) Conference and the Society for Consumer Psychology (SCP) Conference.